It’s a widely known fact in wrestling that WWE need to do something with their main event scene. A scene which is fast growing stale and repetitive. With the likes of John Cena headlining the majority of pay per views for the last few years now, WWE have booked themselves into a rut which thanks to their lack of star power they cannot get themselves out of.
We can sit here and bitch and moan about how WWE are growing stale and WWE can sit there and rack their brains until their heads explode, about how they can add some spice to their main event scene. The truth is, that until WWE stand up, put their hands up and admit that the lack of main event talent circulating at the moment is entirely their fault, it’s not going to get better.
False pushes that are stopped half way through or just weeks in are partly to blame. What WWE really need though is just one inspired booking decision and the game changes completely. WWE and Vince McMahon know what the solution is, but they’re too greedy and pig headed to implement it.
As much as we moan about him. WWE’s solution to a better and more versatile main event scene, is John Cena. More importantly, a John Cena heel turn. This has been bandied around for years by WWE and fans alike, yet WWE have always pulled the plug on a Cena heel turn because he is WWE’s top merchandise seller and WWE believe they would lose millions in revenue of Cena turned on his fans.
I beg to differ. And here’s why. If Cena sells millions of dollars of t-shirts and hats as a face, then he would sell twice as many as a heel. WWE don’t understand that once a person is a fan of someone, then they’re a fan for life. It shouldn’t matter what they do or what they are. The Cena fans now will be Cena fans if he turns heel. John Cena as a heel would also garner more fans and earn the respect of the haters for trying something different when it would have been so easy for him to just stay as he is.
Thos who can’t stand Cena now, I’m one of the millions, ma be drawn to a dastardly heel Cena. It wouldn’t make his wrestling any better and inside the ring but everything he did which wasn’t wrestling, such as his mic work and his exchanges with the crowd would be pure dynamite. WWE have nothing to lose.
Cena currently draws so much heat that a heel turn would silence the questions. The only two people who have ever been able to get almost a hundred percent of the crowd on Cena’s side were Edge and John Laurinaitis. Which, for those naysayers out there, shows how good a worker Johnny L really was. Even in Cena’s current feud, as the supposed underdog facing super champion C.M Punk and his evil genius manager Paul Heyman, Cena is hearing the boos.
When Cena worked against a heel Randy Orton in 2009 it was expected that because of Orton’s actions at the beginning of 2009, laying his hands on Stephanie McMahon, kicking Vince McMahon in the head, putting Triple H on the shelf for months, that Orton would be the heel and hear the jeers. WWE were wrong. The minority of Cena fans cheered their Superhuman hero like they always do. It was surprising how many were in favour of the heel Orton. And when your fan base are favouring the heel instead of the man you’ve plugged millions of dollars into, you’re doing something wrong.
Now, fast forward to 2012. Shortly before his operation in his arm, John Cena modelled for WWE.Com on an article about the NWO wearing the shirt with the headline ‘What if the NWO were reborn?’. WWE are re-launching the NWO t-shirt to coincide with the release of the three disc box set DVD profiling wrestling’s most notorious and celebrated faction. John Cena in the picture, with his steely glare and mean persona looks the part in the NWO shirt. If you’ve seen the picture then I’m sure you’ll agree.
WWE have the answer to their problem in that small marketing campaign. John Cena should turn heel and put together his own NWO. It would do wonders for WWE, with people coming to see the new generation of NWO. It would do wonders for John Cena who I’m sure, would be a terrific heel leader and it would sell the new NWO DVD in its thousands. For those fans who attend WWE shows in 2012 who weren’t born or wrestling fans in 1996 – 2002, they would buy the DVD to see how the old NWO used to look compared to Cena’s new NWO.
There hasn’t been a shock in wrestling that really rocked the world, since Hogan turned heel and formed the NWO. This would surely be it. When Hulk Hogan, the supposed all American hero turned on his fans and history and formed NWO fans came in their millions to WCW to see the faction. It was also the gauntlet for the famous Monday Night Wars. In 2012, if John Cena were to turn heel on someone close to the fans hearts and form a new NWO with two or three wrestlers on the undercard who need the exposure of being associated with such a famous name and a headline star like Cena, then WWE would not only create a buzz about their product once more, it would also create stars from those who join Cena.
This could be a story that runs and runs. Once the stars under Cena in the NWO break out on their own, Cena would recruit more. All who needed a break. Not only would it create new stars, it would also give WWE’s Championship Belts a much needed lift. If the WWE Tag Team Champions, United States Champion and Intercontinental Champion were to join the NWO and Cena, then immediately the association with the NWO name would elevate the Championships to another level and generate more interest than either of the three has had in the last five years.
WWE must capitalize on this and soon. With Cena expected to wrestle C.M Punk at Hell in a Cell in a rematch from Night of Champions, not completely heeled from his operation, WWE could start to build the turn now. They’ve already shown Cena’s heel side when he attacked Punk on Raw with a lead pipe. A move totally out of character for a man who stands toe to toe with his heel opponents no matter how big or dastardly. A move more associated with a member of the NWO.
The change wouldn’t come immediately. It would have to be built. As long as WWE signposted where Cena was going in his storyline, WWE would draw more numbers to its pay per view events just to see the steady decline of the Cena face character. Then, after Punk defeats Cena in their 2012 feud, Cena could attack the Rock at Royal Rumble or Wrestlemania 29 which could lead to a second match between the two. I have no doubt that spray painting NWO on the Rock’s back would be the final turn that everyone has been waiting for.
The possibilities are limitless for Cena, WWE and an NWO faction in 2012. And as far as I see it. It’s the only road WWE could walk down now that would bring them the rewards they so desperately want.
Onwards and upwards...
